Starting a Beginning Baton Twirling Program

How do I get started?

There are many ways to get started with your own baton twirling program.  First, you want to have your business license and be a professional member with USTA so that you have the liability insurance.  Second, you need to find a location.  Sometimes it is easiest to apply through a park and recreation program/dance studio/ymca.  It is also worth looking into local community centers and local public and private schools and if they have a fee and if it is possible to start an after-school program.  If you know anyone who is involved with a school, studio, etc. using this connection to get in the door is always helpful.


Now I have a location, how do I promote the program?

Flyers, website, demonstrations during recess at local schools, demonstrations at local events. Remember baton twirling is unique and the more you can show what it is all about the better your chances of getting people interested.


How much should I charge?

Take a look at what the local dance studios, gymnastics studios are charging in your particular area.  In general, a beginning baton twirling forty-five minute program is between $30-$50 per month.  It is recommended to start out with on a monthly basis or a six week program.


How do I collect fees?

You can collect fees by including a registration form with your flyers so that the twirlers bring their tuition to the first class.  You can also offer a pay online option.


If I need help, who can I ask?

Please contact Growth & Development if you are interested in getting started or have any questions.  We would love to help!


Kellie Donovan Perelman

Kellie Donovan Perelman is USTA's Director of the Growth and Development Department. She is also a Coach and a Master Judge.

One thought on “Starting a Beginning Baton Twirling Program

  • January 7, 2017 at 8:13 am

    How do I contact Growth and Development for more detailed information on how to begin a twirl group?


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