Starting a Beginning Baton Twirling Program

by Kellie Donovan, Director of the Growth and Development Department


How do I get started?

There are many ways to get started with your own baton twirling program.  First, you want to have your business license and be a professional member with USTA so that you have the liability insurance.  Second, you need to find a location.  Sometimes it is easiest to apply through a park and recreation program/dance studio/ymca.  It is also worth looking into local community centers and local public and private schools and if they have a fee and if it is possible to start an after-school program.  If you know anyone who is involved with a school, studio, etc. using this connection to get in the door is always helpful.


Now I have a location, how do I promote the program?

Flyers, website, demonstrations during recess at local schools, demonstrations at local events. Remember baton twirling is unique and the more you can show what it is all about the better your chances of getting people interested.


How much should I charge?

Take a look at what the local dance studios, gymnastics studios are charging in your particular area.  In general, a beginning baton twirling forty-five minute program is between $30-$50 per month.  It is recommended to start out with on a monthly basis or a six week program.


How do I collect fees?

You can collect fees by including a registration form with your flyers so that the twirlers bring their tuition to the first class.  You can also offer a pay online option.


If I need help, who can I ask?

Please contact Growth & Development if you are interested in getting started or have any questions.  We would love to help!


4 thoughts on “Starting a Beginning Baton Twirling Program

  • September 26, 2014 at 10:05 am

    Thank you for this article! It has been most helpful, especially when trying to decide on pricing.

  • September 27, 2015 at 7:13 pm

    How do I go about start my own group up

  • December 28, 2015 at 8:38 pm

    Contact USTA or one of the state councils for advice in getting started. Having credentials like USTA membership, coach or judge status, reputable coaching staff are important so that parents know your expertise. I would definitely check into insurance through USTA so that you and your athletes are covered. Sometimes, elementary schools, churches, or small recreation centers may allow you to use their facilities for practices. In the beginning, it may be easier to start a parade program, unless there are established twirlers and coaching staff to work with more experienced athletes. Parade programs are great ways for the community to see what you do and to generate interest in your twirling program. Consider doing performances at school fairs, little leagues parades, nursing homes, firemen’s carnivals, and similar events. In the eyes of the community, you are doing a service by providing free entertainment. Sometimes, those opportunities turn into donations (you could have a bucket out during your performances if it’s permitted), turn into new members, and turn into other opportunities for you and your twirlers.

    Make sure that your kids are learning the correct way to twirl, make sure they are having fun and making friends, and make sure you provide opportunities for your parents to do things, too. Don’t ever forget about your novice and beginner kids, no matter what direction you end up taking. Those novice and beginner students are your intermediate, advanced, and elite twirlers of tomorrow. They provide financial support for your program and for this reason, they should not be treated as any less than your more experienced students. By alienating those kids and their parents, it could create a situation of us against them. Buddy up your less experienced students with your more experienced students as a mentor program and a way for kids of different levels to connect and not become completely separate programs.

    Good luck!

  • March 13, 2017 at 11:30 am

    When I google USTA I get something about a tennis association.


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